Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026.

YouTube gives creators smarter ad targeting

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
Search Engine Land

How display ads can boost organic reach and ROI: What SEOs need to know

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...
TMCnet

Precision at Speed: AI-Driven Real-Time Ad Targeting Explained

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.
Search Engine Land

Google Ads Target Impression Share explained: Pros, cons, and when to use it

Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...
adexchanger

Family Safety App Life360 Launches Location-Based Ad Targeting

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...