If an alternative identifier is present in the bidstream, and no one transacts on it, does it make a sound? The availability of alt IDs in open auctions has steadily increased, but demand has yet to ...
OMD's Emily Proctor presents at Programmatic IO Las Vegas 2025. The number of alternative IDs in the market is daunting. But OMD has a philosophy for determining which IDs will work best for brands’ ...
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. ALT ID is a custom-made capability developed by Mastercard to create an ...
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