Value-based selling is a sales strategy where the focus is on understanding and reinforcing the various benefits that your product or service can provide to the customer. Unlike price-focused selling, ...

I was recently invited to speak on temperament at a parent-focused program. Just before my session, a representative from a company pitched an excellent product designed for students. The presentation ...

Healthcare providers and key customers within the ecosystem are undergoing significant organizational changes right now, and they are actively seeking new ways for pharmaceutical companies to support ...

New York, June 20, 2025: The B2B industry is witnessing a strategic shift in how sales teams operate. At the helm of this transformation in 2025 are autonomous AI agents that are set to go beyond ...