Microsoft is experimenting with a free, ad-supported version of Xbox Cloud Gaming, a major shift from its current subscription-only model.

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Users have been noticing that Xbox Cloud Gaming has begun referencing "ad support" while launching games.

It’s been quite the week for Xbox news. A lot of people are still coming to terms with Microsoft's veritable gut-punch of an announcement that the price of a Game Pass Ultimate subscription is about ...

Sources recently told The Verge that Xbox Insiders will soon be able to test a free, ad-supported tier of Microsoft's cloud gaming service. While Microsoft previously ...