Brands can very precious about their logos. The typical brand manual comes with several pages of guidelines including unlikely examples of skewed, warped and similarly distorted applications with big ...

Plenty of the best logos of all time contain hidden messages. From FedEx's famous 'negative space arrow' to the 'A - Z smile' of the Amazon wordmark, it's the double-take-worthy details that often ...

Diet Coke has changed its logo on cans, replacing the traditional Diet Coke script with a very large and prominent DK label. This is creating quite a stir, evoking memories of “New Coke” for many ...

New year, new Diet Coke! The brand is kicking off 2018 with a new can design and four new flavors, Coca-Cola announced Wednesday. The new design maintains the brand's iconic silver background but ...

Cola's glass bottle design so instantly recognisable? How did the design come about, and why has it done so well? We explore ...

The Coca-Cola company announced that Sprite will stop using its famous green bottle and switch to clear plastic beginning in August. The change in look, ironically, is part of a push by the soft drink ...

New year, new Diet Coke! The brand is kicking off 2018 with a new can design and four new flavors, Coca-Cola announced Wednesday. The new design maintains the brand's iconic silver background but ...