Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' I want ...

This year, we’re seeing both new and traditional hues turn this oftentimes hidden-away space into a main character of your ...

Research on the perception of color differences is helping resolve a century-old understanding of color developed by Erwin Schrödinger. Los Alamos scientist Roxana Bujack led a team that used geometry ...

Have you ever tried on an item of clothing and immediately put it in the "no" pile, but couldn't quite figure out why. Well, its color might be to blame. Color and style consultant Julia Dobkine, aka ...

Whether you’re wondering what color to paint the office, or you’re looking to redesign your retail space, the colors you choose can increase your chance of reaching your goals. Color greatly ...

Before experimenting, call your colorist. "Ask a few basic questions about the shade they usually use to color your hair, so you know what kind of shade to purchase," Bodt explains. If you are still ...

Is purple a real color? Scientists think everything we've ever believed about the color purple may not be true due to the shade's wavelength.

Get ready for a functional and Pinterest-worthy transformation. All you have to do is follow the rainbow! Ready to get organized once and for all? If you missed official spring-cleaning season, don’t ...

A person’s eye color depends on how much of a pigment called melanin is stored in the front layers of the iris, the structure surrounding the pupil. Specialized cells called melanocytes produce the ...