How to prepare a great CX foundation by getting all your data in order and adding privacy-centric, cookieless third-party data sources. Customer data, in particular first-party data collected and ...

On 11 July 2022, the Voivodeship Administrative Court in Warsaw (the "WSA") overturned the decision of the President of the Personal Data Protection Office (the "President of the PDPO"), concluding ...

In 1992, Netscape made history by inventing the cookie, enabling websites to remember user information and preferences. This simple invention sparked the digital advertising revolution, and cookies ...

If you’re feeling out of the loop about Chrome’s personal data collection, you’re not the only one. Google had announced that it would be deprecating third-party cookies. Then it delayed the ...

Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher’s inventory has been ignored simply because it lacks a browser ...

On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline ...

The “demise” of cookies means brands no longer have individual consumers’ data at their fingertips and they need new ways to collect and sort this valuable information. The Fast Company Executive ...

WAUSAU, Wis. (WSAW) - You’ve probably seen it before, you open a website and are asked if you want to accept or reject all cookies and you click on a button simply to make the pop-up go away, but do ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Data as we know it is in a state of deprecation and renewal — leaving many marketers to ...

Just like with actual cookies, it's possible to have too much of a good thing. Here’s what you need to know about clearing ...

Third-party cookie deprecation is having a debilitating impact on the digital marketing and advertising industry. While decisions by major web browsers to eliminate the use of third-party cookies are ...

Data has become the lifeblood of marketing, and there are changes on the horizon to how we can collect and use that data. The most recent SAS Customer Advisory Board meeting highlighted data ...