This one simple shift is changing how companies turn data into decisions—and why most leaders are still missing it.

It’s well known that having plentiful, high-quality data is necessary to becoming a data-driven organization. After all, data powers strategic decisions across any business function, ranging from ...

Data becomes useful when it has context. Knowing you made $2 million this year is just a number until you compare it to $1.5 million last year or $3 million the year before. Add in a competitor's ...

With most cannabis dispensaries operating on razor-thin margins, exploring every opportunity to increase efficiencies can make or break a business. Cannabis is a young and growing industry with ...

In today’s fluid educational landscape, school leaders and educators are confronted with increasingly complex challenges. The infusion of data analytics and the rise of generative artificial ...

While many home services companies seem content staying with what has worked in the past, maintaining the status quo isn’t going to cut it in today’s competitive market, especially if the goal is to ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Marketers are showing signs of embracing data-driven strategies to identify prospects, deliver a better customer experience and improve overall marketing results. However, in my conversations with ...

Procurement teams across the globe are stepping up, adapting and innovating amid whispers — and sometimes shouts — of economic uncertainty. In the U.S., 57% of executives express concerns about the ...

Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences. The biggest ...

Ask almost any executive at any product company today if they would classify their business as “data-driven,” and you’d get an enthusiastic “yes!” But dig deeper, and you may find more good intentions ...