Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

About 60% of wireless carrier sales come through direct channels, 40% through indirect channels, reports In-Stat. While carriers prefer sales through their own direct channels because Average Revenue ...

This year over 13% of all revenues in hospitality will be generated from the Internet. Three years from now the Internet will contribute over 20% of all hotel bookings and convincingly surpass total ...

To boost sales and brand awareness, you should consider expanding your distribution channels. Learn more about your options.

Product distribution strategy is a vital component of a marketing campaign. A well-designed distribution channel strategy takes into account both the bottom line with channel partners and service to ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Delta Air Lines and Sabre have reached a new multiyear "value-based" distribution agreement in which the carrier and global distribution system will work together on improving indirect distribution ...

Comviva launches next-generation Digital Distribution Management System for channel partners, working with CelcomDigi Berhad, ...