To continue reading this content, please enable JavaScript in your browser settings and refresh this page. We are living in an age of convenience — a time where ...
Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...
About 60% of wireless carrier sales come through direct channels, 40% through indirect channels, reports In-Stat. While carriers prefer sales through their own direct channels because Average Revenue ...
This year over 13% of all revenues in hospitality will be generated from the Internet. Three years from now the Internet will contribute over 20% of all hotel bookings and convincingly surpass total ...
Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...
For any business, the ultimate goal is to increase sales and turn a profit but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...
Delta Air Lines and Sabre have reached a new multiyear "value-based" distribution agreement in which the carrier and global distribution system will work together on improving indirect distribution ...
Comviva launches next-generation Digital Distribution Management System for channel partners, working with CelcomDigi Berhad, ...