E-mail appending — adding e-mail addresses you’ve rented to the postal addresses on your house file — is a tricky proposition. Marketers walk a fine line between engaging their catalog and retail ...

V12 Data has expanded its email append database by 23%. It now contains 245 million records. Using a postal address, V12 appends matching, permission-based email addresses at the individual or ...

Thanks to rising costs, e-mail has become a popular alternative to direct mail. Let’s talk about some of the important things that must be considered when adding e-mail addresses to your customer or ...

Is e-mail append a great way to build your list, or a disaster waiting to happen? It depends on who you ask. Panelists at a session on e-mail marketing here yesterday were split on the topic.