It wouldn’t be the Big Game without celebrity‑driven commercials that get everyone talking. This year, viewers were treated ...

Dunkin’ and Ben Affleck have done it again, this time with a spoof of one of the actor’s most famous films, “Good Will ...

Early audience testing reveals ads from the NFL, Budweiser, Ring, Dove, and Pepsi ranking highest, sparking strong positive emotional responses. The top-performing campaigns share common creative ...

Super Bowl LX is over and the Seattle Seahawks have triumphed over the New England Patriots. While their epic battle was the star of the night, the commercials that surrounded the game were just as ...

OpenAI is expected to air a Super Bowl ad for the second straight year, escalating its battle for users as rival AI companies gain ground. The artificial-intelligence company behind the popular ...

Sarah has been an editor and contributor for GameRant since 2015. She kicked off her video game journey after meeting her first Chocobo, she never looked back. After years of playing them, she decided ...

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Minecraft players are lambasting a recent advertisement in the game, asking things like "Who in their right mind would greenlight this?" The long-running title has been popular with both solo players ...