What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Whenever I get the chance to interview the CEO of a major CX ...

Business-minded entrepreneurs are focused on one path to success: establishing a business and achieving sustainable growth. While the direction is clear and the mission is straightforward, the path is ...

Without customers, your business can’t exist. At least not for long. That’s why marketers spend the bulk of their time drumming up ways to attract new leads. Growth marketers, too, create strategies ...

Seamless ecommerce has become table stakes for consumers. In 2021 alone, U.S. ecommerce sales reached over $870 billion; a number economists did not forecast to occur until this year. Customers not ...

The customer success (CS) team is increasingly the custodian of the post-purchase CX. Here’s how to make modern CS teams succeed. If customer experience (CX) is the cornerstone of B2B business ...

As an ecommerce marketer, new customer acquisition and retention are always at the forefront of my Google Ads strategy. I’ve found Performance Max (PMax) is a key driver of both. It allows me to reach ...