An integrated oil and gas company operates across all segments of the industry—exploration, production, refinement, and ...

In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

When businesses give autonomy and power to each of their divisions and departments, the result is differentiation, in which each section develops its own cultures and methods. When a company brings ...

The term “integrated marketing” has been in the nomenclature of the advertising community for more than three decades now. The original idea of integrated marketing was to blur the lines that separate ...

During the 1990s, companies bought packaged software solutions such as SAP, Oracle ERP, PeopleSoft, JDEdwards, Siebel, Clarify, and so on. Although such packaged software solutions worked well ...

Vertical integration is the degree to which a firm owns its upstream suppliers and its downstream buyers with the goal of increasing the company's power in the marketplace. There are three varieties ...

Lately I've been noticing some real convergence in some generally unrelated areas - Single Sign-On (SSO), the ability to sign into multiple applications and services via one portal, application ...