As a subject matter expert on digital marketing in the B2B demand creation space, clients frequently ask for my opinion and recommendations on how best to optimize their lead nurturing program ...

The “Live in 45” strategy and implementation program takes place through a 6-week guided implementation of an actual campaign that each participant will develop for their company. Between sessions, ...

The marketing team had become very good at creating responses to multi-channel marketing programs. So good in fact, that the top of the sales funnel overflowed with leads to the point that it was ...

If Goldilocks left the forest and went into the wonderful world of marketing automation, she might experience a sense of déjà-vu. When it comes to lead nurturing some programmes start out too hard and ...

Are you a print subscriber? Activate your account. By Kurt Kaufer - 3 hours 7 min ago By Alexandra Jardine - 3 hours 7 min ago By Jon Springer - 4 hours 7 min ago By Ethan Jakob Craft - 4 hours 7 min ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Even with pressure to close deals in a looming recession, the emphasis should still be on nurturing buyers, and not selling them. B2B companies often have a longer sales cycle due, in part, to the ...