Opinions expressed by Digital Journal contributors are their own. As someone who’s been deeply involved in the online marketing world, I’ve put more than $500,000 into various courses and info ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

Jeanette is the CEO of Leadpages, a no-code website & landing page builder that helps entrepreneurs start and grow their business online. Every business owner wants to make sales. But before you get a ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook, which ...

Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

Businesses are constantly on the hunt for more leads. However, without a structured lead procurement strategy, that pursuit often prioritizes volume over value. The common results are predictable: ...

In a crowded online marketplace, successful marketers are attracting potential customers by using lead-generation tools. These tools are designed to help you find potential customers (also known as ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Generating high-quality leads isn’t easy, but it’s one ...

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...

Lead generation helps businesses find potential customers, crucial for growth. There are two main types: outbound reaches out directly, inbound attracts customers. Effective targeting in lead ...