Intense competition pushes restaurants and coffee shops to improve their customer loyalty and retention. Big names such as Starbucks and Chick-fil-A have already made big changes to their rewards ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Loyalty programs are one of the low-hanging fruits for blockchain’s use in marketing. The market is already starting to see activity in this area. Dion Lisle The pilot is very simple: using blockchain ...

Seafood QSR chain Long John Silver's, which has more than 500 locations across the U.S. in addition to restaurants in Indonesia, Singapore, Malaysia and Thailand, has unveiled a mobile app and its ...

Fast-casual dining chain Penn Station East Coast Subs is rolling out a new application enabling users to order ahead, collect and redeem rewards points, send friend referrals and receive access to ...

Best Buy, Walgreens and Sephora are only a few of the brands with campaigns this year that are betting big on loyalty as the centerpiece of their mobile strategies. From integrating social media to ...

The smartphone has become the center of digital life. Every journey, from shopping to issue troubleshooting to entertainment, increasingly begins and ends on our mobile devices. For brands, this shift ...

The U.S. food retail industry comprises nearly 63,000 grocery stores and supermarkets, which amounted to $765.98 billion in sales in 2021. To stay competitive, retailers need to create and maintain ...

As businesses look for ways to build closer relationships with customers, the use of loyalty programs can be an effective strategy. But it's important to find out what consumers really want in your ...

Customer loyalty seems to be one of the top priorities for businesses in 2021. Consider the following numbers. The loyalty management market size worldwide continually grows and is expected to reach ...