This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. As football has evolved into the national sport, its ...

Following his Lifetime Supply of Mayonnaise deal last summer, Will Levis is bringing his love for Hellmann's to new senses with a limited-edition fragrance. "With the launch of my signature scent, ...

For years, Hellman’s has leaned on a message of combating food waste. The Unilever mayo brand has centered its Super Bowl ads around its “Make Taste, Not Waste” platform of transforming food waste ...

The No. 1 chili lime seasoning and No. 1 mayonnaise brand in the US announced a new collaboration, bringing a flavor-filled dressing to the market. Tajín's unique flavor and Hellmann's iconic taste ...