A marketing system is a set of procedures and practices that allows companies, including corporations, to market their products and services. The corporate marketing system defines how the company ...
Firms that successfully compete in today's ruthless business climate are naturally inclined to focus on customer needs. Because they are customer-focused, successful firms are also inherently more ...
In an earlier post, I presented the 5 steps in creating a marketing information system, but today I’d like to take a step back to discuss the impact of a marketing information system on sound ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results