The Marie Kondo “KonMari” method — so famous for helping homeowners declutter their domiciles — can show us how to tidy up our martech stacks. By nearly every measure, marketing technology stacks are ...

Free tools will only get you so far in the marketing world. Eventually, you'll have to pay. One of the single biggest challenges for any startup is trying to market a product or service on a tight or ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and ...

Is your martech stack a machine to create the emotional connections that drive buying behavior? Now that your digital transformation is underway, it's time to focus on the elephant in the room: Are ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. When I first got into ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...

When I talk to my peers at other business-to-business (B2B) companies, I hear a lot of opinions about the marketing technology landscape: a growing stack, a constant stream of new solutions to ...