NBA, Celebrity Game
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NBA games are averaging 1.8 million viewers across the NBA's three TV partners, up 16 percent from last season.— This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology.
NBA All-Star Weekend officially gets underway on Friday night with one of its most entertaining traditions, the 2026 Ruffles NBA All-Star Celebrity Game, as stars from sports, music, film, and social media take the court at the Kia Forum