The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In an era defined by vast ...

AdLib, a provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and programmatic audio buying platform Audiohook, have agreed to a ...

The Scale Performance boosts conversions and ROI on ad spend through expert ecommerce performance marketing for sustainable online growth. NEW YORK, NY, UNITED STATES ...

In 2025, some of the biggest brands, studios, and streamers quietly allocated more than $100 million to a distribution method most consumers have never heard of. It doesn't look like traditional ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

Digital advertising has always evolved alongside technology, but the pace of change over the past few years has been especially rapid. Privacy regulations, AI-driven ...

Amazon’s ad sales continued to impress in Q2, a sign that the e-commerce giant is shoring up a dominant position in the increasingly crowded retail media category while riding some larger industry ...

Raffaele Apostoliti outlines six principles that should underpin any client or agency’s approach to performance marketing in B2B When talking about performance marketing, people normally think of ...

A memo to advertisers published by TikTok on Sunday warned of some limitations to live campaigns, despite the company reinforcing its infrastructure to minimize any disruptions that might affect ad ...