Prospect theory has emerged as a pivotal framework in understanding travel choice behaviour under uncertainty, offering a nuanced perspective that diverges from traditional expected utility theory.

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

Researchers have proposed a cross-sectional prospect theory value with enhanced predictive power for future positive performance in the past 12-month stock return distributions, compared to existing ...

Editor’s note: This is part four of a five-part series on menu pricing. Read part one here, part two here, and part three here. In the next and final article, we’ll talk about pricing for delivery and ...

What do relationship infidelity and consumer behavior have in common? Both are changing, thanks to technology -- or, more specifically, the intersection between technology and our brains. And for you ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...