S Swaminathan, CEO, GS1 India, in an exclusive interaction with ETHealthworld elucidates on the recent mandate for drug manufacturers to include barcodes with QR codes on their packaging, its benefits ...

Counterfeiting has become a multi-billion-dollar problem, affecting various industries in the world, from luxury goods to electronics. It’s a crime that feeds from the act of stealing the identity of ...

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

Counterfeit products have become a significant threat to Europe's economy, affecting industries from luxury goods to pharmaceuticals. With counterfeit goods accounting for up to 6.8% of EU ...

Verizon Enterprise on Tuesday is launching QR codes as a two-factor authentication option in its universal identity service. What's unclear is how many companies will see the handy QR code as a way to ...