Stay in this business long enough and you’ll see the old become new again. The concept of the marketing funnel has returned in full force, and rather than fight ad agencies over the theory, Audacy has ...

Edison Research’s Q3 Share of Ear study reinforces radio not just as the leading ad-supported audio platform, but as the undisputed champ of all audio in the US from Q4 2023 through Q3 2024, including ...

For years, radio advertising has been an afterthought—underestimated, undervalued, and often executed poorly. Yet new research from System1, presented at Commercial Radio & Audio’s (CRA) HEARD audio ...

Creative and Radio.Cloud have linked their systems through a new integration that enables direct audio transfer from ...

The history of audio processors for U.S. radio stations can be roughly divided into two chapters. The first, when these devices were a compliance tool for FCC regulations regarding transmitter ...

Spoon Radio is a live audio platform that started in Asia and expanded to the US in late 2019. It is competing with apps like Clubhouse in the social audio space. Fernando Pizarro, head of operations ...

Where to spend advertising dollars is a quandary that has kept marketers awake forever—and as Cannes Lions recently showed, it’s only getting harder to find the budget in this constantly-shifting ...

AM, FM, DAB, digital television and the internet - which is more energy-efficient? And what effect could switching off certain radio platforms have on energy use? Is FM radio more energy-efficient ...

The purpose of this blog series is to encourage people to begin their own grassroots humanitarian projects. By sharing my own experiences with Zaatari Radio I hope I can inspire as many other people ...