Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

The retail landscape is transforming, driven by rapid technological advancements and changing consumer behaviors. In this dynamic environment, making informed, data-driven decisions has become a ...

STAMFORD, Conn.--(BUSINESS WIRE)--Retail and consumer packaged goods (CPG) companies are transforming operations and gaining powerful new business tools using AI and advanced analytics, according to a ...

Today, managing e-commerce stores has become easier than ever. Thanks to artificial intelligence (AI) and machine learning (ML), retailers can now operate their brick-and-mortar and online stores more ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Nishith Rastogi is a Founder & CEO of Locus, a leading-edge technology company helping 300+ global enterprises gain excellence in logistics. In the retail world, apart from product price and selection ...

AI boosts loss prevention and investigations by automating alerts, speeding up video searches, and enabling smarter evidence-sharing with law enforcement. Intelligent automation (IA) enhances security ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...