Tik-Tok, Instagram Reels, Facebook Stories and now YouTube Shorts…we all know video content is great for connecting on social media. In 2021, for example, brands spent more than $49.5 billion on video ...

Opinions expressed by Entrepreneur contributors are their own. Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media ...

In the digital era, where every scroll, click and view can turn into a potential business opportunity, startups are constantly on the lookout for innovative strategies to capture attention and drive ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years — leading many marketers to consider if their business should jump on the bandwagon. When done ...

The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...

Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

In this video from Skift Megatrends 2023, we hear from Kash Miah, vice president of marketing at CrowdRiff, on what makes short-form video content so appealing to destination marketing organizations ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So it will come as ...