Not because it is unimportant. Because it has been taken for granted. Treated as a familiar input that feels benign, plentiful, and low-risk. The kind of material everyone assumes is already handled.

The Cuban link is no longer king. A 2025 sales study shows 925 silver rope chains are now the top-selling men’s chain style. Lighter, flashier, and easier to wear—this isn’t just a trend, it’s a ...