A good B2B marketing strategy needs a clear picture of who your ideal customer is, what makes you special, and content that actually helps people. Using your website well, getting found on search ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

B2B organisations have accepted the importance and power of social media, especially the most fast-paced network of them all: Twitter. A staggering 83 per cent of B2B marketers now use the platform, ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Influencer marketing isn’t just for direct-to-consumer brands anymore. In fact, according to a recent survey of more than 500 CMOs, three-quarters of B2B marketers are utilizing influencer marketing ...

Whether you're selling cars, shampoo, clothing, or legal services, the decision to buy what you're selling is always made by a person. That fundamental principle is deeply ingrained in consumer ...

Not too long ago, business-to-business (B2B) and business-to-consumer (B2C) marketing seemed like worlds apart. If you were a B2B marketer, your job was all about formal pitches, focusing on data and ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

B2B marketers are embracing AI for efficiency, but speed without strategy risks authenticity. Learn how balanced, human-led AI adoption drives sustainable growth.