Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

Marketing firms are pinpointing ads by focusing on buying histories, Web-page visits and TV choices. David Freedman, who writes about the technology in Inc. magazine, says he doesn't feel our privacy ...

Are you controlling your paid search campaigns, or are they controlling you? If you can’t confidently articulate your smart bidding strategies, you lose conversions and credibility. True mastery isn’t ...