TikTok has fueled a boom in UGC, or "user-generated content" used for advertising purposes. New, inexperienced creators are entering the space, and some accept very low fees for their content.

User-generated content (UGC) is one of the fastest-growing opportunities for creators looking to break into brand partnerships. Companies are constantly seeking fresh, authentic content to engage ...

I work with UGC creators, people who create content for a brand's digital presence. This type of content seamlessly integrates into the social media environment, favoring authenticity over polish to ...

Having a strong social media presence is crucial to the success and growth of today’s brands and businesses, but keeping up with media trends can be head-spinning. It seems like new hashtags and ...

Since 2022, Collabstr's annual report, which spotlights the trends and insights shaping the influencer marketing scene, has become a go-to resource for brands and creators alike. Backed by first-party ...

Seeking a male UGC creator for Cartice, NYC. Production states: "We're Cartice NYC, the luxury jewelry brand that's redefining "iced out" culture. Our premium watches and jewelry deliver that $50K ...

In January, she received an email from a brand offering her a deal to create UGC, which refers to "user-generated content" that is used for advertising. She would get paid $500 for 30 short-form ...