Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...

Unity has announced that Unity Ads will be available for in-app bidding through LevelPlay in open beta. The new process is aimed at solving the problem of managing multiple SDK’s and price targets ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now available as a free, standalone SDK for ...

Twenty-one mobile game companies with a total of at least 3.5 billion downloads wrote a letter to Unity saying its download-based price increase will destabilize the mobile game ecosystem. Azur Games, ...

Unity Software rebounds after scrapping its pricing plan and revamping products, but profits lag. Read the full analysis here ...

Unity Software Inc. shares fell in the extended session Wednesday after the game-engine and app-monetization company’s outlook fell short of Wall Street estimates on a weak mobile-ad market. Unity ...

Steve Webb, the former global head of Facebook’s Audience Network, has joined Unity Technologies as VP of revenue for ads under its Operate division. Webb’s first day was June 13 and he replaces Julie ...

Posts from this topic will be added to your daily email digest and your homepage feed. In protest, 19 companies have disabled Unity’s ad monetization in their games. In protest, 19 companies have ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally circa 2010. If he was forced to pick a favorite ...