Doing Facebook for small business? It’s still alive, but the way it used to work is dying or nearly dead. Posting every day? That’s a fast track to burnout. Random boosts? Usually a waste of money.

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Facebook has become one of the top social media platforms these days and there are numerous advantages associated with it. Not only can people use it personally for connecting with friends and family, ...