The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

How visual design, colours and shapes influence consumer behaviour and boost brand engagement in a crowded digital marketplace.

In 2026, visual marketing is no longer just about aesthetics, it is about speed, scalability, personalization, and performance. As ecommerce continues to dominate global retail, brands are under ...

Every day, companies, products and media are competing for consumer's attention. We give it away constantly, often without realizing it. While attention is intangible and difficult to quantify, once ...