The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...

Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV measurement, ...

Comscore and its former CEO Serge Matta were charged Tuesday by the SEC with engaging in a fraudulent scheme to overstate revenue by approximately $50 million and making false and misleading ...

Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience measurement services for households and average audiences, a critical win ...

There’s apparently power in numbers in the fight against ratings fixture Nielsen. Measurement companies comScore and Rentrak have reached a definitive agreement to merge, the two companies announced ...

While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScore ...

The tool will aggregate viewing data across apps and channels from more than 30 million activated VIDAA-powered smart TVs, ...

“The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled,” remarks Bill Livek, Executive VP and CEO of Comscore. “The ...

Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology When you purchase through links on our site, we may earn an affiliate commission.

The Malaysian Digital Association (MDA), the country's representative body for online publishers, ad agencies and digital service providers, has reappointed Comscore as its official Audience ...