Charter will air a U.S.-focused TV spot during Super Bowl LX in nearly 60 markets where Spectrum provides service.
A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...
Spectrum Reach, Charter Communications’s ad-sales unit, said it will use Beachfront Media as its sell-side ad server. Working with Beachfront will enable Spectrum Reach to sell ads to programmatic ...
Magnite, the independent sell-side advertising company, and Spectrum Reach, the advertising sales business of Charter Communications, have announced an expanded partnership that enhances programmatic ...
The advertising sales business of Charter Communications is moving ahead with a full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The offering from Spectrum Reach is ...