One brand, endless possibilities You guys asked for it, so here’s a full Maybelline one-brand tutorial using some of my ...

In this video tutorial, learn how to achieve a full coverage, sweat-proof summer glow makeup look. The tutorial includes ...

Huda Kattan, the Huda Beauty founder, faces global backlash after sharing an Iran video, sparking debate over influence, activism, and misinformation.

Call it Sephora euphoria, but there’s a certain type of excitement that comes with browsing the shelves at a beauty ...

Here's what to know about Ulta Beauty World 2026 in Florida, how to buy tickets, how much they cost, and what to know about the age limit.

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our ...

The late content creator was known for introducing K-beauty to a global audience ...

Throughout everything, it seems Harper Beckham has her mom Victoria Beckham’s back, and is already turning into her mini-me!

But conformity as a means of survival only ends up harming the person trying to survive. Even if you are “doing everything ...

Most Brits want to ensure they look as good as possible in their picture - as it's only renewed once every 10 years.

When people who benefit most from today’s influencer economy pause to revisit that era, it reinforces the idea that this ...

Highguard isn't ready for prime time. It's not an awful game that's unplayable. It has extremely fun moments when you're ...