To compete in a fast-moving, global marketplace, businesses must be able to make quick, informed decisions—and that requires robust, accurate data. Internal data offers critical insights into an ...

Adding a timeline to a project tracking spreadsheet gives you a visual overview of your project’s major stages, including how they overlap. Here’s how to use this handy Google Workspace feature. If ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Many organizations are experimenting with AI agents to determine which job roles to focus on, when to automate actions, and what steps require a human in the middle. AI agents connect the power of ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...