Falling Fast is Easy, Learning from PPC is Harder

The shift is simple to describe and harder to practice, yet it may be the difference between quitting and building something that actually survives.

Google’s Ads Chief Details UCP Expansion, New AI Mode Ads

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and ...

Dublin GP who allegedly posted anti-Covid policy tweets has case to answer, committee rules

A fitness-to-practise committee regarding allegations that a Dublin GP tweeted anti-Covid policy comments during the pandemic will reconvene on Wednesday after ruling he has a case to answer.

How to reduce low-quality leads from Performance Max campaigns

Performance Max often optimizes for cheap conversions by default. Learn how guardrails and better signals can improve lead quality.

From Article to Short-Form Video That Holds Attention

Learn how to convert existing articles into short-form video scripts using platform-tested structures, retention strategies, ...

Exam Related Stress

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