Understanding the core human behind fragmented customer instances creates true brand coherence—stop chasing every touchpoint, start reading the source file.

This story, “Hawaiian Hara-Kiri,” appeared in the December 1962 issue of Outdoor Life.

Adventure seekers are sleeping on one of California’s most cinematic spring trails, and it feels like discovering a secret the moment you set foot on it. This abandoned railroad route has been reborn ...

Japanese freestyle skier Ikuma Horishima barely missed out on a gold medal in men’s dual moguls at the Milan Cortina Olympics on Sunday. He will instead go home with silver and the intangible ...

On October 12th, 1979, Chris Ford made a shot that changed basketball. The Celtics guard caught a pass from teammate Tiny Archibald, set his feet, and connected on the NBA's first-ever 3-pointer. The ...

Gremaud said Gu and bronze medalist Megan Oldham of Canada — who scored 76.46 in her final run to beat Britain’s Kirsty Muir to bronze by 0.41 of a point — had brought the best out of her. Gu — ...

Risk prediction has been used in the primary prevention of cardiovascular disease for >3 decades. Contemporary cardiovascular risk assessment relies on multivariable models, which integrate ...

Learn about sideways trends, a common market pattern where supply and demand forces equalize. Discover how traders profit and ...

Real-world optimization problems often require an external “modeling engine” that computes fitnesses or data that are then input to an objective function. These programs often have much longer ...