Companies such as Google, Facebook and Amazon.com understand this lesson well, which is why you start seeing ads for products that you’ve looked at online about five seconds after you browsed for them ...

Large language models can act as predictive models. Here's an example for misinformation detection—and an introduction to savings curves. Not all business problems are best addressed with generative ...

In predictive modeling, future events are predicted based on statistical analysis. Read this guide to understand how predictive modeling works and how it can benefit your business. Image: ...

Which kind of AI should companies focus on—generative AI, which produces writing, computer code, images, video and other content, or predictive AI, which targets ads, marketing, fraud detection, risk ...