Despite decades of research, the mechanisms behind fast flashes of insight that change how a person perceives their world, ...

That sharp flinch during a violent movie scene is familiar to many people. A hand slams, a body falls, and your own muscles ...

This moment of revelation is common to many people who don’t form mental images. They report that they might never have ...

Despite decades of research, the mechanisms behind fast flashes of insight that change how a person perceives their world, ...

Research reveals how close human vision comes to sensing the smallest possible unit of light. Here’s why that matters for ...

For the Visual Perception test, in fact, there are many ways, but practising optical illusions in a daily routine improves ...

When you go for a walk, how does your brain know the difference between a parked car and a moving car? This seemingly simple ...

Optical illusions to find the hidden objects and numbers are effective at revealing your brainpower and visual IQ. How sharp ...

What happens when advertising moves off screens and into the moments we see? Xi Zeng explains how Meta glasses and visual AI ...

Disrupting left superior frontal sulcus selectively impaired perceptual but not value-based decisions, revealing segregated ...

From the return of color to the end of minimalism: how emotional design and the promise of wellbeing are redefining domestic ...

In today’s viral optical illusion series, you have given a geometrical illusion. These types of illusions require depth ...