Active loyalty members are the “single most important digital metric” for McDonald’s, EVP and CFO Ian Borden said.

Cyder initially launched as a data platform in 2021 to help banks get real-time customer data. It expanded to the loyalty business in 2024 when it raised a $1.5 million pre-seed round with MaRS ...

Think about the last time you pulled up to a Las Vegas casino or resort and handed your keys to a valet attendant. You probably assumed they were just parking your car, right? Well, here's the thing.

Although Starbucks boasts one of the most high-profile foodservice loyalty programs, the coffee chain is far from the only ...

Leading loyalty marketing veterans Fabio Santoro and Leandro Torres to bring CLMP™ certification and world-class ...

American Airlines and United Airlines have found themselves locked in the aviation world’s equivalent of a cage match to ...

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While this underlying business momentum is exciting, one of the great things McDonald's does for its shareholders is pay a ...

Another Reddit user agreed that the changes to the loyalty program are “getting worse” and added that reaching certain tiers ...

United Airlines and JetBlue expanded their 'Blue Sky' loyalty program by allowing travelers to book flights with cash on both carriers' websites and apps.

2. Attracting top talent: Employees want to know their company is not just doing well, but also doing good, with social ...

Brevo’s 2026 Smart Loyalty Guide makes the case for CRM-integrated loyalty that uses AI to close the inactivity gap.