AI slop and enshittification are making the public social commons unbearable. The alternative pathways are more accessible ...

Allowing video to crowd out reading means trading selecting and constructing for patience and willingness to follow direction. It’s a poor bargain in the age of AI.

Google Discover is largely a mystery to publishers and the search marketing community even though Google has published ...

The source material is a guide from WikiProject AI Cleanup, a group of Wikipedia editors who have been hunting AI-generated articles since late 2023. French Wikipedia editor Ilyas Lebleu founded the ...

We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

In this edition of Ask An SEO, we address a familiar challenge for marketers: How do you keep stakeholders from abandoning SEO when algorithm updates cause traffic drops? This is an all-too-common ...

The original version of this story appeared in Quanta Magazine. If you want to solve a tricky problem, it often helps to get organized. You might, for example, break the problem into pieces and tackle ...

Writing a counselor recommendation letter for a student applying to college is a meaningful responsibility. You're not just offering support — you're adding valuable context that college admissions ...

A search problem refers to the task of finding a solution within some space of possible options, and that space could be made up of discrete steps or continuously varying values. For example, solving ...

The SEO landscape in 2025 demands more than just strong writing skills. You must write with both humans and machines in mind to succeed at writing for search engine optimization—crafting content ...