By 2035, the standalone tool will vanish, evolving into hyper-connected, self-correcting autonomous cells. Artificial ...

Gamebeast announced the acquisition of RTrack, a Roblox market research platform built to help developers and enterprises understand trends, player behavior, and game performance through structured ...

In ecommerce marketing, customer segmentation is usually the first topic that comes to the table when a business wants to grow. Every brand wants to reach the right people with the right message at ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

The R language for statistical computing has creeped back into the top 10 in Tiobe’s monthly index of programming language popularity. “Programming language R is known for fitting statisticians and ...

Before the pandemic, United Airline's strategy focused on cutting costs to expand margins, which averaged 10.6% between 2015 and 2019. In 2021-22, United announced a series of aircraft orders for up ...

The company is emailing users impacted by the breach. The company is emailing users impacted by the breach. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Zscaler has revealed itself as the latest corporate victim of a major supply chain campaign targeting Salesforce customer data. The security vendor said that OAuth tokens linked to the third-party ...

Cybersecurity company Zscaler warns it suffered a data breach after threat actors gained access to its Salesforce instance and stole customer information, including the contents of support cases. This ...

Abstract: Customer segmentation is essential for personalized marketing, customer retention, and strategic decision-making. Traditional segmentation methods, such as k-Means and Gaussian Mixture ...