Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning.

What is business analytics? Business analytics refers to the statistical methods and computing technologies for processing, mining and visualizing data to uncover patterns, relationships and …

In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their …

In this post, we’ll explain the difference between business analytics and business intelligence, talk about how business analytics works, discuss business analytics tools, and show the power of business …

Nov 5, 2025 · Business analytics (BA) is the process of using data, statistical models, and analysis tools to identify patterns, make predictions, and inform business decisions. It includes data mining, …

Apr 25, 2024 · Business analytics (BA) is a set of disciplines and technologies for solving business problems using data analysis, statistical models and other quantitative methods.

Jun 2, 2025 · Learn what business analytics is, how it works, its types, benefits, and how it differs from data science. A complete guide for beginners and professionals.