Local Services Ads overview Your Local Services ad helps you attract customers to your business. Your ad highlights the most important information for customers to choose your business: services offered, …

The service requested by the customer Whether the customer has contacted other Local Services advertisers Customer's previous engagement with Local Services Ads Your reporting dashboard …

With Local Services Ads, you can advertise your business on Google and receive leads directly from potential customers. These leads come in as phone calls and messages sent through your Local …

For message leads, your average response time may be displayed in your ad, and quick response times can drive greater consumer engagement on your ad. How likely your ad is to result in a lead is one …

Read more about the requirements in our policy for Local Services Ads. Third-party background check equivalency verification In some instances, when a business owner background checks their service …

For an effective ad reach, update your service areas and job types to determine where your Local Services Ads can appear and what types of searches can make your ad appear. Note: If you are …

Learn How bidding works for Local Services Ads. Use high-quality photos in your ad Including high-quality photos in an ad can help you stand out on Google and get more leads. When you add images …

You can edit your ad or business information from the Local Services Ads on desktop. Some edits require additional verification and must be done by a support agent. Note: It may take a few hours …

How bidding works for Local Services Ads A bid is the most you’d pay for a lead. When similar local businesses bid on the same lead, those bids determine how much the lead is worth. You only pay …

Official Local Services Help Center where you can find tips and tutorials on using Local Services and other answers to frequently asked questions.