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3.3K views · 18 reactions | Before “viral marketing” was even a term, @Nirma mastered it - with a jingle.  In 1987, “Washing powder Nirma” became more than an ad - it became a cultural anthem. No influencers. No algorithms. Just a powerful melody and a relatable story. Sometimes, the most iconic campaigns are born from simplicity that sings. #WhatTheMarketing #Nirma #MarketingHistory #IndianAdvertising #BrandLegacy #ConsumerConnection | MalesLife | Facebook
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From ₹700 to ₹22,000 Crore — The Nirma Story That Disrupted Giants In 1969, Karsanbhai Patel started making detergent in his backyard. With just ₹700, no fancy machines, and no marketing degree — he sold his product door-to-door… And even gave a money-back guarantee. Sounds crazy, right? But that simple, affordable ₹3 detergent challenged Unilever & P&G, who were selling at ₹13/kg! Here’s how he won: ✅ Affordability – Perfectly priced for India’s middle class ✅ Quality – Worked well, gained trus
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