Here’s how it all collapsed. 1998. Nokia becomes the best-selling phone brand on earth. By 2007: Over 40% global market share. $150 billion valuation. Ranked 5th on World’s Most Valuable Brands list. Everyone had a Nokia. The brand was unstoppable. Then 2007 happened. iPhone launches. Completely different model. Nokia’s leadership sees it. But they don’t believe it matters. They thought hardware would win. They were wrong. Their operating system Symbian was clunky. Built for flip phones, not sma
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